foodieconomist
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    • MANAGE EXPENSES
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  • ABOUT
  • CONTACT
  • HOME
  • START HERE
  • BLOG
    • MANAGE EXPENSES
    • BUILD CASH FLOW
    • GROW NET WORTH
    • INVEST
    • FINANCIAL TOOLS
    • MONEY MINDSET
  • ABOUT
  • CONTACT
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I'm Joanna, and I love creating organization out of chaos.

A data guru from Silicon Valley, I’ve spent my career helping businesses operate and perform more efficiently. After ten years of hustling in tech though, I realized I was neglecting the most important “business” in my life - my household. So I packed up and relocated to Austin, TX with my husband and pint sized dog to slow down and enjoy the fruits of our labor. 

With more time on my hands, I went in search of ways to better optimize our hard-earned dollars. I found no shortage of resources on traditional saving, budgeting, and investment strategies but very little guidance on how to navigate the latest developments in financial planning and investing. We are more connected than ever to the data and tools that can inform and ultimately grow our wealth. But sorting through the noise was another story. 


And thus came the inspiration for foodieconomist, a place to share my experiences, ideas, and hard-learned lessons on boosting financial mobility.

​Millenials haven't had it easy over the past decade but I believe we're facing a new season of opportunity. With a solid foundation of professional experience and a long runway to build generational wealth, we're at a pivotal point to activate our financial success.

Nothing feels better than the freedom to live out your true potential. Building financial health has played a huge part in cultivating my creativity and lifestyle and I want to do the same for you. 

Cheers to good health and long lasting wealth

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